A 1937 Aunt Jemima ad featuring Anna Robinson, one of the many actresses who portrayed the mascot before it was changed to a less offensive image in later years.
Saturday, December 27, 2014
This 1959 Ivory Soap ad is yet another example of Ivory seeming to backtrack in its "That Ivory Look" campaign. Before, the company would have babies in its ads to suggest that if women used Ivory for seven days, they could have the complexion of a toddler. By 1959, however, the company changed direction, only including babies to suggest that Ivory was mild enough to be used on a child's skin without irritation. What caused this dramatic shift? Did Ivory develop a conscience, or did people complain about the false claims in its ads?
This 1949 Rayve ad is an example of the wonderful color you used to see in advertising back in the day. Although unnatural and heavily saturated, there was a richness and a tone to it that was pleasing to the eye.
Thursday, December 25, 2014
I don't care how reassuring this 1959 Fems ad is--no woman then or now would be caught dead wearing a bright yellow dress during her Aunt Flo with only just a feminine napkin on. That's what tampons are for. And with all the cramping, bloating and moodiness, the last thing she'd ever want to do is be out in the bright sunlight sitting on a ladder doing heavy gardening work. That's what husbands are for!