This 1932 Mum Deodorant ad is a prime example of how times have changed. Today, no one would even think of not going out without deodorant. However, back in the early 30s when this type of product was still kind of newish, many women were still in doubt over it, a sentiment that this ad called a "hangover from Victorian days."
Friday, March 20, 2015
Forget the beautiful color photograph of the woman in this 1937 Ivory soap ad. More interesting is the silly comic strip at the bottom of a housewife who is hit with a "cruel" comment one morning from her husband about her dry hands. After crying her eyes out and getting some "sound" advice from a neighbor, she uses Ivory soap for two weeks, which results in her husband practically gushing over her and her now soft hands. I wonder if housewives fell for this nonsense. I sincerely hope not.
Loretta Young does a celebrity endorsement in this 1937 Lux soap ad, via speech balloons. Note the dire cautionary tale involving "Jane", who is ruining her good looks and--if the photo of her snuggling with a handsome man is any indication--her potential for romance.
Wow, were toothbrush bristles such a major problem back in the 1930s to the point where kids were screeching in pain from them? They must have been, judging from this 1937 Pro-Phy-Lac-Tic toothbrush ad.
Friday, March 6, 2015
The Dionne Quins, who were the first quintuplets in history to survive, were such a media sensation that they were often used to help sell products. Here they are making an appearance in this Colgate Dental Paste 1937 ad.