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Saturday, December 27, 2014

1937 Aunt Jemima Ad

A 1937 Aunt Jemima ad featuring Anna Robinson, one of the many actresses who portrayed the mascot before it was changed to a less offensive image in later years.


1959 That Ivory Look Soap Ad

This 1959 Ivory Soap ad is yet another example of Ivory seeming to backtrack in its "That Ivory Look" campaign. Before, the company would have babies in its ads to suggest that if women used Ivory for seven days, they could have the complexion of a toddler. By 1959, however, the company changed direction, only including babies to suggest that Ivory was mild enough to be used on a child's skin without irritation. What caused this dramatic shift? Did Ivory develop a conscience, or did people complain about the false claims in its ads?


1949 Rayve Ad

This 1949 Rayve ad is an example of the wonderful color you used to see in advertising back in the day. Although unnatural and heavily saturated, there was a richness and a tone to it that was pleasing to the eye.


1957 That Ivory Look Soap Ad

A cute baby girl clutches a bunch of flowers in this 1957 That Ivory Look soap ad.


Thursday, December 25, 2014

1959 Fems Ad

I don't care how reassuring this 1959 Fems ad is--no woman then or now would be caught dead wearing a bright yellow dress during her Aunt Flo with only just a feminine napkin on. That's what tampons are for. And with all the cramping, bloating and moodiness, the last thing she'd ever want to do is be out in the bright sunlight sitting on a ladder doing heavy gardening work. That's what husbands are for!


1955 Kotex Ad

In 1955, Kotex debuted a brand new package for its line of feminine napkins, which came in a "soft grey" and had a minimalist design. Here is one ad promoting it.


1954 Camay Ad

Blushing brides on their wedding day were a frequent gimmick that advertisers used to sell their products throughout the 30s, 40s and 50s, as seen in this 1954 Camay ad.



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